How to choose the right video production company for your marketing video
Video marketing has already and continues to gain popularity in the fast-changing business world. Whether you’re a business owner, marketing director, service provider or a producer of a given product, it is important to find new and unique ways to make your product or service stand out in the crowd of competitors.
We are living in an era where most, if not all, people love watching video either to learn or get entertained. As a marketing tool, video builds awareness for companies, help prospects make decisions and differentiates companies from the competition.
Given our busy schedules, one would rather watch a two-minute video than spend 10 minutes or more reading the same information. Everyone is looking for content that is in an easy-to-digest format, and that’s video for you!
However, not all video content is produced in-house. For B2B marketing, it’s important to leverage the expertise of an external partner – a video marketing production company. Choosing the right video marketing production is pivotal, as it makes the difference between getting a high quality and effective or poor quality and inane video. In this post, we’ve summed up 4 tips on how to choose the right video production company to achieve the best results out of your marketing strategy.
1. Review the company’s structure and process of work
Quality of work is the most important aspect to consider when deciding which video production company to hire. An ideal video production company is one that has extensive knowledge of the structure and creation of an audiovisual piece of content. This is important as the production entails several key stages and all of them have to be executed with high quality, focus, in a certain order while following some basic guidelines. Explore the company’s portfolio to see if the company creates content that feels fresh and unique, and if so, does it look professional? Take time to review as many portfolio videos as possible.
2. Check client reviews and testimonials
A video production company’s client list is a great indicator of the breadth and depth of their video marketing content. A good company is one that has worked with various clients from different fields from small companies right through to global brands. Also, read online reviews and testimonials, as they’re often the truest way to determine whether or not the company is reputable. You can also check the company’s Google reviews and social media page reviews. Use the feedback from the past clients to gauge the company’s reliability, teamwork and versatility.
3. Gauge the Company’s Willingness to meet your individual needs
It is important that the video production company takes a genuine interest in your project. The company should be able to establish and maintain fluid communication. It’s through an open dialogue that you avoid misunderstandings. Similarly, the company you choose to work with should be customer-centred, and be able to guide you through the entire production process as well as respond to all your queries. A capable video production company will hold your hand throughout the whole process, and at times not be scared to suggest alternative ideas that they feel could work better for you.
4. Budget
As the old saying goes, cut your coat according to your cloth! Use your budget to determine the category of the video production company you can hire. Consider your investment in video vs the potential return on investment from increased brand awareness or product sales.
Wrap up
With the steps mentioned above, you should be able to filter out video production companies that deliver lower quality work and attract high-quality creative teams only. Remember, the video production company you choose directly affects the kind of videos you end up with, and ultimately reflects your brand to the masses.