The versatility of video is well known, there’s not many applications where video couldn’t be utilised in one way or another – Training staff or even customers using video content is beneficial in a number of ways… Save money by investing in training videos. Time costs money, and training staff can be a costly task especially … Read More
If you’re serious about pushing your marketing in 2017 then you no doubt have read about the importance of using Video within your marketing campaigns. As a video production professional I’ve written up a list of video related strategies that SHOULD be apart of your on-going marketing. Many of these can apply more generally too! … Read More
There’s a common misconception by small businesses or companies that feel they have non photogenic premises that they can’t use video marketing – they have nothing to show and maybe feel their topic is all a bit boring to others. This is not true at all and moreover video is something you now can’t afford … Read More
It’s amazing how many people invest the time to produce business marketing videos, but then fail to use the videos effectively. In this quick blog we discuss 5 Reasons Why Your Video Marketing Isn’t Working. By ‘not working’ we mean the videos arn’t getting seen by many people, and why it’s not helping you make … Read More
Deep down the concept isn’t new at all, but in recent times the phrase ‘content marketing’ is certainly raising its head. Content marketing is exactly what it says on the tin. Marketing your business via the distribution of content or media, mostly over the internet. So the real question is; what is content? In this context, content … Read More
The Trend to Vlog which is short code for ‘video blogging’ is extremely popular right now, spanning many online communities. Whether it’s personal or for business, creating your own Vlog (video blog) channel could be a great way to grow your online following and be seen as an expert in your field. With Facebook live … Read More
Our 2016 Christmas Card The 2016 summary 2016 has been a year of progress in all areas, with new connections made, new skills learnt, and of course the growth of the elDRAW team who welcomed Susan Nobrega to her new role as Business Development Manager. We also welcomed Oscar the office miniature sausage dog who now is … Read More
Recently Youtube has upped its game yet again, added even more backend ‘behind the scenes’ features that you may not be aware of. No doubt this is due to ever increasing competition from the likes of Facebook as well as the growing trend to consume video via smart phones and tablets computers. This latest feature … Read More
7 reasons why you should be using video marketing in 2017 There’s no doubt that 2016 has seen a huge increase in the popularity of online video content – with all the major social media players such a Facebook, Instagram & YouTube adding more and more functionality to their video functions. The launch of the Facebook Live … Read More
Motion tracking is a technique used within the video production industry, including everything from blockbuster movies to high-end corporate videos. There are many applications for motion tracking from adding computer generated objects within a scene, blurring out somebody’s face, to superimposing explosions! (that’s not something we get asked to do that much here at elDRAW – … Read More