Is Corporate Video Dead?
A corporate video refers to any form of video that is created for and used by a corporation. Corporate videos are useful in showcasing your company’s profile along with your products and services. Today, corporate videos are an essential part of training employees, communicating with clients or customers, new product and service announcements as well as products or service updates.
Corporate video production has come a long way since its inception in the 1970s. The past few years have seen corporate video marketing reach new heights. Currently, we have more businesses using video for internal communications as well as marketing. You may still have doubts. Is it worth it to use corporate videos to promote your business? Well, the following are some of the reasons why you should use video marketing right now.
1. Increases Brand Awareness
When you implement video marketing for your business, you create not only awareness for your brand but also your products and services. Embedding corporate video on your homepage can increase sales, as people are more likely to remember your brand down the road. A recent research conducted by Depositphotos revealed that use of video on landing pages could increase the conversion rate by 80%, while a mere mention of the word video in your email subject line is capable of increasing open rates by 19%. Likewise, 90% of customers admit that videos help them make buying decisions.
2. Drives More Organic Traffic
Google analyses a website’s quality through its bounce rate. A website that drives away visitors as soon as they arrive is assumed to be of low quality. Given that Google doesn’t want low-quality sites ranking high, only sites that can keep their visitors for a good amount of time get to rank high. Use of video attracts more organic traffic and helps to ensure lower bounce rates as the video has high-levels of engagements.
3. People love to consume videos
It’s no surprise that most, if not all, people spend much time watching videos. This is obviously because videos are fun and easy to consume. Since people prefer watching videos to reading content, consumers tend to lose interest in companies that don’t feature videos on their website. To attract more customers to your website, ensure that you use videos that are interesting, fun and easy to understand. Engaging videos motivate people to watch the video to the end, increasing the chances of people being influenced by it. It’s important to plan a video well to ensure a good level of engagement can be achieved.
4. Social Shares
There has been tremendous growth in the use of video in recent years. If you haven’t been keen on the power of social media and video combined, you’re in for a surprise. The figures are big. Many brands are driving dramatic growth with videos on the various social media platforms, including YouTube, Facebook, Twitter, Snapchat and Instagram. 76% of video consumers are likely to forward a branded video to their friends and family if it were interesting. So, if you want to increase your reach and grow your brand, start by creating shareable content.
Without a doubt, corporate video is more important now than ever before. And the power of video marketing is only increasing!
Corporate videos don’t need to be dull or samey – here at Eldraw Creative Media we work with you to tailor video content that’s best suited to your audience, and keep the videos short, informative and engaging at all times!