There’s no denying it – TikTok is everywhere right now.
Whether scrolling through endless videos of cats, checking out the latest viral challenge, or engaging in a spot of retail therapy using TikTok shopping, the app is taking the social media sector by storm.
TikTok? The short video app?
That’s the one.
Since its inception in 2016, TikTok has garnered over 1 billion monthly users, making it one of the fastest-growing social media platforms to have ever existed.
And with so many eyes on the app (over 30 million daily users alone on iOS), that’s some next-level exposure that can’t be ignored. It should come as no surprise that many businesses have begun incorporating the social media giant into their digital marketing strategies.
And many more are asking whether they should sign up too.
With its host of unique engagement features, large user base, and targeted advertising options, TikTok presents businesses with a powerful toolkit to promote and grow their brand.
Sounds ideal… so what’s the catch?
Well, isn’t TikTok just for kids?
When you think ‘TikTok,’ what springs to mind is probably a league of gen-zedders, lip-syncing, filming life-hack videos, and trying to become the next social media stars.
While it’s true that TikTok has been embraced by the younger generations, when we look at the stats, the demographic is actually much wider than you might think. In fact, 44.1% of TikTok users are in the 20-39 age bracket.
In 2021, TikTok rebranded as an app for the masses – including those with significant buying power. Cue a host of businesses jumping on board to connect with their audience. The chances are, your audience is hanging out on TikTok, too – and it makes sense to join them.
Therefore, with so many audiences and demographics available at your fingertips, it only makes sense that it’s a platform that holds opportunities for your business to soar.
My business is about more than funny dances!
So is TikTok.
You’ve got to remember that TikTok has a standing reputation for being a platform for meme videos and funny dances, but there’s so much more on there.
You can find content on absolutely everything you can imagine, which is why over 1 billion video views are racked up daily.
Perhaps surprisingly, there is even a market for industries like;
And so much more.
And this diversity in content leads to a ton of engagement, and that’s precisely why TikTok is a platform so many businesses should be focusing on.
Engagement that allows users to connect with like-minded individuals from online communities and interact in a creative new way.
For some, you’re right – this might mean jumping on a new dance trend or joining in with the latest lip-sync challenge.
But actually, TikTok is a versatile platform that offers a range of content and possibilities beyond these.
Why not put together a how-to series to showcase your product?
Offer industry advice specific to your niche?
Take the opportunity to jump onto a viral trend and promote your product?
TikTok presents so many options to create highly shareable content – so it’s not surprising that it has become a marketing haven for businesses.
Can I really tell my business story in 15 seconds?
In ‘short,’ yes.
TikTok has become synonymous with short-form video content that provides entertainment in snappy bursts. When it launched, TikTok videos were capped at 15 seconds in length.
This might seem short, but it proved to be the perfect length to cater to our narrowing attention spans and sate our unquenchable thirst for entertainment.
More recently, TikTok has introduced longer-form content – videos can be up to 10 minutes. But actually, it’s still short-form content that garners the most interest and engagement.
With a whole host of creative tools, including effects, filters, and music, brands are rising to the challenge and communicating their brand messages succinctly. Why not rise to the challenge and showcase your brand personality in 15 seconds, too?
Whether you’re a small start-up or a large corporation, TikTok is a platform that you cannot afford to ignore – and it’s still on the rise. Statista predicts there will be 15 million UK users by 2025.
It really is the place to be seen.
How to get started on TikTok as a business
The truth is that TikTok is still in its early days, and as a business, you want to get on the platform sooner rather than later so you can benefit from the tremendous growth that’s happening.
Remember Instagram a few years back?
If you were on the platform producing high-quality content, then you were far more likely to have a bigger audience, sheerly due to the authority of your page existing. As millions more users came to the platform, follower counts for these pages grew tremendously.
TikTok is in that early stage, the user boom happening right now.
It’s time to make the most of it.
Getting started on TikTok as a business can seem daunting at first, but it’s essential if you want to make the most of its benefits.
First, create a business account and ensure your profile accurately represents your brand and includes relevant information such as your website and contact details. Use your logo and define a language that you can use that conveys your brand’s personality and image.
Next, research and understand your target audience on TikTok by using the platform’s analytics tools. This will help you create content that resonates with your audience and increases engagement. Utilise trending hashtags and participate in challenges to increase visibility for your account.
Of course, this will mix with your personal content strategy and the kind of content you want to put out.
Now you have some ideas in place, it’s time to start producing the content.
You can do this yourself, either by recording on your phone or using a proper camera setup. It’s fine to be personal with handheld shots, but it’s better to have a video production-savvy team who knows what they’re doing to produce quality content that will get results.
Video production is expensive and time-consuming at the best of times, and it gets much more resource-intensive when things don’t go to plan. Getting experienced people on your side can make the process run much smoother.
However, once you start uploading, then the real work begins.
It’s important to be consistent with your content, posting regularly and at optimal times to reach the maximum number of people.
Couple this with utilising features such as in-app shopping and sponsored ads to drive sales and grow your following.
Finally, interact with your audience by responding to comments and creating interactive content such as Q&As and polls.
Remember, TikTok is a playful and lighthearted platform, so have fun with it and be creative with your content.
Ready to get started?
Here at Eldraw, we offer the perfect way to bring your business to TikTok in the easiest way possible.
With every video production package we offer, you’ll receive not only your long-form content but also a selection of highly curated clips and highlights that are edited and optimised, ready for instant upload to TikTok, Instagram Reels, and YouTube Shorts.
Contact us today, and let us take your video content strategy to the next level!