5 Powerful Ways to Repurpose Your Video Content to Maximise Investment

You’ve shot and edited a great video for your business. Congratulations! 

Now what? 

Just like any other type of content, you need a plan for how to get the most mileage out of it, and that’s where repurposing comes in. 

What is repurposing content?

Repurposing content is all about taking an original piece of video promotion content and turning it into different formats to reach different audiences or achieve different objectives. 

It’s a powerful way to make sure you’re getting the most out of your investment, and it’s absolutely essential if you want your business to succeed in 2023 – and we’ll show you five ways to do just that. 

Let’s go! 🚀

#1 – Turn Your Video Content into Vertical Clips

Instagram Reels, Tik Toks, and YouTube Shorts are now the hottest trends for video content. There’s no doubt about it.

On Instagram Reels alone, over two billion people interact with Reels every month. YouTube Shorts get about 3.5 billion views per day (2020). TikTok gets about a billion views per day, with users averaging around 45 minutes per day

That’s a lot of eyeballs, and if your content’s not there, your competitors will be.

Known as short-form content, this snackable content is addictive, and everyone’s watching it. It’s all those short, snappy videos you scroll through on your lunch break, and it’s very effective in sending lightning-fast messages.

So take your long-form content, like your podcasts, educational videos, and any other video marketing content you have, cut it down, and optimise it for the vertical screen.

The rise of mobile devices means vertical video is here to stay, and it will only get bigger as platforms continue to invest in themselves. Your business needs to get in on the craze and use it to its fullest potential. 

You can do this with your own video editing software, an online app like Flixier, or when you use a video production company like Eldraw, you get vertical video clips of your promotional content as part of the package. 

With our content packs, you get your full promotional video, plus teaser clips and vertical clips for Reels, Tik Tok, and YouTube Shorts, all in one, ready to be posted to your channels. More on this later!

#2 – Turn Video Audio into Audio Content

Perhaps one of the most overlooked ways to repurpose content is using your video’s audio in new and creative ways. 

We know a lot of hard work has gone into making your video content, and if you’ve used the help of a video production agency, you’ve spent hard-earned money on it too. 

However, even though your visuals are there, you can still take the audio and use it further.

In 2021 alone, over 100 million people listened to a podcast of sorts, with over 84% of listeners listening to over seven hours of content a week.

Whether you’re creating a podcast from your company marketing video(s), turning video audio into a radio or audio ad, or creating snipped sample content of your longer content to entice people on social media, this can be a very effective way to get new eyes on your brand.

#3 – Create an infographic using data from your videos

Making an infographic to share data from your videos can be a powerful and creative way to maximise engagement with your audience. 

And statistics show they can increase your website traffic by up to 12%, so don’t ignore them!

But, instead of just listing off facts in a bullet point list, add attractive visuals that are easily digestible and interpretable. 

Not only does it show you’ve done your research, but it also tells viewers that you understand the value of data-driven storytelling – not just regular stories. 

With the right design elements, a clever concept, and up-to-date information from your latest visuals, an infographic could be the perfect addition to any business’s video promotion strategy.

#4 – Use Video Transcript Text for Blog Posts or Social Media Updates

Writing blog posts can be hard work. Social media captions posts are even harder. 

Yet, if you can take your video marketing content, run it through a transcription service or write it up yourself, you suddenly have thousands of words just sitting there, waiting to be edited and moulded into something really attractive.

Using transcripted content, you can segment pieces of content to post them separately on different platforms for maximum exposure.

Top tip: If you’ve posted your company marketing video on YouTube, you can download the automatically generated subtitles to act as a free, instant-speed transcription. Just head to your video, click “More”, and “Show Transcript”. 

add transcript to video


Remove the timestamps and copy and paste the entire text out, ready for editing a post!

#5 – Repost Your Valuable Content on Your Stories

If you’ve got a valuable piece of video marketing content that’s itching to be seen, why not give it the spotlight on your Stories? 

There are so many ways to bring new life and attention to your original content by adding interactive elements, polls, countdowns, and more. 

More engagement means more happy followers and potential customers!

With a few simple tweaks and strategies, your shiny and new pieces of content can get the recognition they deserve. Plus, it gives you that oh-so-satisfying feeling of reminding everyone what an awesome creator you are!

With all these possibilities, it can be overwhelming – but don’t worry, Eldraw is here to make all of it easier for you! Our video production company is on hand to produce high-quality visual content that stretches boundaries and showcases your business in the best way.

Never worked with video marketing agencies before? We’ve got your back.

Contact us today and see how video content can take your business to the next level this year!