If you’ve been paying attention to the rise of video across platforms like TikTok and YouTube, you’ll know this visual medium isn’t going anywhere any time soon.
And if you’re interested in how marketing is shifting in our digital age, you’ll know that social proof is a must if you want to convince potential customers you offer bang for your buck.
But what if you could combine both video and social proof for a conversion rate that will have your competitors scrambling to keep up?
That’s where video case studies come in.
Let’s explore how this new form of social proof can help you tell your business’s story, increase consumer trust, and build a strong brand identity.
What are Video Case Studies?
A case study tells a story of how your product or service has helped a previous customer, often with direct quotes from the customer that speaks to your expertise and effectiveness.
A video testimonial is simply a case study created using the medium of video. This can take shape in a number of ways, typically a 1-3 minute interview format, with lots of related cut away shots that show off the business in it’s best light. The final edit can then be repurposed into lots of short form content for social media and Linked-in posts – maximising your investment.
The Benefits of Video Case Studies
Here are a few reasons why your site needs video case studies to tell your story.
Increase consumer trust
When a customer comes to your site, they’re likely searching for the product or service you specialise in.
As a result, your job isn’t as much to convince them that they need what you’re selling. Your job is to convince them they need to buy it from you, not your competitors.
72% of consumers say that positive reviews and testimonials make them trust a business more, while 88% say online testimonials and reviews are just as powerful as personal recommendations from family and friends.
Having happy customers and clients sing your company’s praises is a powerful source of social proof which shows prospective clients and customers that you can be trusted.
Stand out from competitors
Sure, your competitors might have a TikTok & Instagram account, but is the content they post actually converting to sales? Do they use video case studies to tell their stories? If not, then you’re going to stand out when compared like-for-like by prospective buyers. If yes, then it may be you who’s getting left behind!
One simple way to gain a competitive advantage is by using video content to tell your story. It can be much more engaging than written content alone, meaning visitors to your website will likely stay longer on those pages. This helps improve dwell time, and can improve SEO rankings.
Appeal to younger generations
Forbes said it best – video content is the key to engaging Gen Z. While millennials have already taken over a significant chunk of the consumer market, Gen Z is next.
And if there’s one thing they’ve made clear they love, it’s video content. If you want to future-proof your company, it’s time to start using video as a medium in all parts of your marketing, including customer success stories.
Ready to Tell Your Story?
Here at Eldraw, we specialise in helping you create video content that tells your story in an engaging and innovative way through our video production packages.
If you’re ready to level up your social proof, get in touch today to find out more. All you need to do is sit back, relax, and watch your conversion rate soar.