LinkedIn is one of the most successful social media platforms but unlike others, it is business orientated. Combining this with a growing demand for social media users to consume videos over anything else – and we have a recipe that all LinkedIn users need to know how to cook up. Here we will look into the rise of video content on LinkedIn and what businesses and professionals should be doing about it.
LinkedIn and Video Content
LinkedIn introduced native video content to their platform back in 2017, highlighting that their social media would not fall behind the trend of video usage. Since then, results indicate that a LinkedIn video is a whopping five times more likely to initiate a conversation among other users compared to any other type of content posted on the platform. As the platform has a glowing reputation for connecting entrepreneurs and aiding business deals, video content is not something that any person or business should be overlooking.
But, What is a LinkedIn Native Video?
LinkedIn created their own on-platform tool for their users to upload their own videos or create them directly on the site. Native videos are unique because they start playing in the feed of the user, meaning the user is exposed to some of the content without even clicking it. This can be used to the advantage of video creators because they can ensure the seconds that the user is exposed to is exceptionally engaging and makes them want to keep watching.
There is another advantage of LinkedIn native videos. These videos get more shares and engagement. On other social media platforms, it has been shown that a native video is ten times more likely to be shared than a video that is simply linked from another platform like YouTube. These are also known as embedded videos. Thus, the figures suggest that it is not just video content that receives more engagement and helps business deals occur on LinkedIn – but unique and organic video content.
What Does This Mean for Your Business?
The bottom line is that you should be using videos within your business’s LinkedIn page. However, you should not just be using other people’s videos or sharing other content. Native videos offer a unique characteristic that significantly attracts more attention. This will require your business to start producing innovative and well-made videos. There are different ways of doing this…
Learn How to Produce Professional-Quality Videos
If everyone on LinkedIn has started realising the benefits of videos, the competition to get yours noticed and watched is heating up. One way of making sure your LinkedIn videos get viewed is to make professional standard videos. To do this you could of course employ professional video producers. Although, a more cost-effective solution – and one that is an investment in yourself – would be to enrol into bespoke video training sessions and learn how to get the most from your own in-house video production tools. Eldraw Creative Media can offer one to one or group based video training sessions that can help bring internal staff up to scratch, for those quick fire projects where a professional crew is just not justifiable.