If you’re using a FaceBook business page to communicate with your target groups, video posts outperform all other types of post by a long, long shot. You might have noticed that posts containing video also auto-play as you scroll down your wall. So how do you exploit all of the benefits of video on Facebook, … Read More
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Product Videos – A Client Doing it Right
A short, professional video communicates the benefits of your products much more effectively than any ‘wall of text’ possibly could. Gorilla Safety Footwear knew that when they asked elDRAW Creative Media to produce a series of product videos to showcase their top-selling safety boots, and they’re using them in all the right ways to too! … Read More
Why Isn’t My Video Attracting Traffic?
If you’ve “seen the light” and realised the potential of online video, and yet you’re not attracting the audience levels you’d like to, you might be asking yourself “Why Isn’t My Video Attracting Traffic?” – Well, there are a few things you can be doing, both free and paid, to increase the views of your … Read More
Why online video is far more than just a pretty picture
2 or 3 years ago I would agree that website video was just a nice finishing touch. Not necessary but it was cool if you had a bit of extra cash to throw around. Fast forward a few years and practically every marketing company is telling clients video is a necessity – and there’s a bag … Read More
Using video to close a sales deal
We regularly say that ‘video is one of the most cost effective marketing tools you can invest in’. The reason we can confidently say this, is due to the number of applications video can be used for, whether it’s on the web, or offline in front of an audience. See our blog 8 places to use … Read More
Don’t Brexit your marketing budget
So things in the UK are still uncertain after ‘Brexit’ and many companies may be tightening up the purse strings just in case things really get tough. When running a business, one of the first things you may consider cutting back on is marketing. But think about it… What keeps you in business? Is it … Read More
8 places to use video for business marketing.
Where to use video for business marketing? Most businesses are now fully aware of the advantages of using video production for marketing purposes. However it’s surprising how many people don’t quite get the most out of their investment in video. Below is a list of eight places where video can be successfully used for advertising. … Read More
Video meets Print – Digital print brochures for Business
So I’ve just received a sales email from a supplier of video brochures, which inspired me to write this post…to many this could be a really unique way to differentiate your business marketing from the rest. We all know video works great online! Why shouldn’t it work offline? Using Video marketing offline with Print Ever seen a … Read More
Budgeting for video content & its value to your business.
Video is often perceived as being expensive. However, when compared to other medias such as print design, events and paid advertisements, video can be of a very similar cost but have a much longer life span. Just think how much print is wasted once it’s become outdated, i’m sure you probably have a cupboard full … Read More
Video content for shops & retail – is video taking over in 2016?
Yesterday I took a social trip to London, visiting Selfridges and various shops on Oxford street. I was blown away by the sheer volume of video content being used by the retail shops. I saw huge LED displays dotted all around the stores, displaying both the typical sales messages & photos, but interestingly now also … Read More